Ai training data

Brand Archetype example questions and grouping

 

 

NOTE: Once FIRST brand archetype is identified, eliminate that possibility from question group two to ensure that two different dominant brand archetypes are identified.

 

NOTE: Once SECOND brand archetype is identi

 

QUESTION GROUP ONE

 

Global question:

 

At your core, what most deeply resonates with your life's journey?

 

(This global question leads to questions that group archetypes, then identify specific archetype with follow up question.)

 

 

Multiple choice answers & branching logic to qualify archetype:

 

GROUP A: HERO + EXPLORER + OUTLAW

 

IF user selects: Facing challenges head-on, seeking adventure, or making your own rules

 

Leads to qualifier: 

 

How do you approach life's challenges and adventures?

 

Multiple choice answers:

 

1. I face them head-on, with strength and courage. (HERO)

2. I crave discovery, new horizons, and the thrill of the unknown. (EXPLORER)

3. I challenge the norms and rebel against what doesn't serve me. (OUTLAW)

 

 

GROUP B:  SAGE + RULER

 

IF user selects: Pursuing wisdom, establishing order, or influencing others through authority.

 

Leads to qualifier: 

 

What is your main pursuit in life?

 

Multiple choice answers:

 

1. Seeking knowledge, truth, and understanding. (SAGE)

2. Establishing order, control, and leaving a lasting legacy. (RULER)

 

 

GROUP C: CAREGIVER + MAGICIAN + CREATOR

 

IF user selects: Aiding others selflessly, creating transformation, or giving life to new ideas and projects.

 

Leads to qualifier: 

 

What feels closest to your life's mission?

 

Multiple choice answers:

 

1. Selflessly caring for others and protecting them. (CAREGIVER)

2. Making the impossible, possible, and sparking change. (MAGICIAN)

3. Constantly envisioning and creating new projects or ideas. (CREATOR)

 

 

GROUP D: INNOCENT

 

IF user selects: Seeking a pure, simple, and happy existence, free from complications and harm.

 

Leads directly to: INNOCENT (say something positive and proceed to brand archetype group two)

 

No multiple choice answers - answer is known (Innocent), proceed to brand archetype two question group.

 

 

GROUP E: EVERYMAN (FRIENDLY SOUL) + JESTER + LOVER

 

IF user selects: Finding joy, connection, and genuine relationships.

 

Leads to qualifier: What drives most of your interactions with the world?

 

Multiple choice answers:

1. Building genuine relationships and connections. (EVERYMAN /FRIENDLY SOUL)

2. Spreading joy, fun, humor or even mischief wherever I go. (JESTER)

3. Experiencing deep, passionate connections and experiences. (LOVER)

 

 

 

 

IF user selects: Aiding others selflessly, creating transformation, or giving life to new ideas and projects.

 

​

QUESTION GROUP TWO

 

Global question:

 

Picture this: You're on a mystical journey through an enchanted forest that represents your life's path. Where are you heading?

 

Multiple choice answers & branching logic to corresponding archetypes

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GROUP A: OUTLAW + RULER

 

IF user selects: A defiant fortress on a hill, where the determined or decisive chart their own course.

 

Leads to qualifier: 

 

In the grand castle's shadow, which room draws you?

 

Multiple choice answers:

 

1. The underground meeting rooms, where rebels plot to break old traditions and pave their own way. (OUTLAW)

2. The majestic throne room, taking charge and setting the course for all to follow, ensuring order and legacy. (RULER)

 

 

GROUP B:

 

IF user selects: Amidst the dense forest, a serene spot with ancient scrolls and books beckoning you to a life of wisdom and reflection.

 

Leads directly to: SAGE (say something positive and proceed to email capture)

 

No multiple choice answers - answer is known (SAGE), proceed to email capture.

​

GROUP C: HERO + EXPLORER

 

IF user selects: The roar of a waterfall and the thrill of uncharted paths call out to your adventurous spirit, urging you to embrace challenges and forge new trails.

 

Leads to qualifier: 

 

As you approach the rugged terrains and mighty peaks, how do you feel?

 

Multiple choice answers:

 

1. Empowered, ready to face challenges and prove my courage in every test. (HERO)

2. Curious, drawn to the mystery of the unknown, always seeking new horizons and experiences. (EXPLORER)

 

 

GROUP D: CAREGIVER + INNOCENT + LOVER

 

IF user selects: A sunlit meadow radiates warmth and safety, where compassion, love, and innocence intertwine, safeguarding all who enter.

 

Leads to qualifier: 

 

In the sunlit meadow, which scene feels most like home to you?

 

Multiple choice answers:

 

1. Nurturing a wounded bird back to health, ensuring that all around you are cared for and protected. (CAREGIVER)

2. Lying on the grass, watching the clouds, relishing the simple, joyful moments, free from complexities. (INNOCENT)

3. Deep in a heartfelt embrace with a loved one, cherishing deep connections and bonds. (LOVER)

 

 

GROUP E: MAGICIAN + CREATOR

 

IF user selects: A magical moonlit grove, filled with enchantment, whispers of transformative spells, and the promise of new beginnings.

 

Leads to qualifier: 

In the luminous valley under the starlit sky, what magic do you weave?

 

Multiple choice answers:

 

1. Casting spells that bring about change and transformation, making the impossible, possible. (MAGICIAN)

2. Crafting, sculpting, painting - creating new wonders from the very essence of imagination. (CREATOR)

 

 

 

GROUP F: EVERYMAN (FRIENDLY SOUL) + JESTER

 

IF user selects: To enjoy the laughter and camaraderie of a lively crowd, celebrating the ordinary yet profound moments of life.

 

Leads to qualifier: 

 

Within the bustling village square, what role do you find yourself playing?

 

Multiple choice answers:

 

1. The storyteller, weaving tales of day-to-day life, making connections, and finding joy in shared experiences. (EVERYMAN / FRIENDLY SOUL)

2. The entertainer, always ready with a joke or a dance, lifting spirits, and spreading laughter. (JESTER)