Lewis Horne at Web Summit in his Uniti shirt, arms out to the audience

It’s time
to build.

I’m a techno-optimist. I believe technology can solve any problem—and I love building things.

Web Summit speech · 2017

01 WESTERN AUSTRALIA / QUEENSLAND

I’m fromthe bush 🇦🇺

I went to nine schools across Western Australia and Queensland, and left high school when I had nowhere good to live. I spent my teenage years wandering between cattle stations, then ran a fencing company before heading to Canada for ranches and oil rigs. When I came home, I knew it was time to make some moves.

01 WESTERN AUSTRALIA / QUEENSLAND

I’m fromthe bush 🇦🇺

02 AUSTRALIA / LUND

I was goodat school

Although I didn’t finish high school, I got into university anyway. I didn’t make many friends, but I collected ALL the trophies.

BSc International BusinessMSc Entrepreneurship, New Venture Creation

Academic distinctions & leadershipRevealClose

01
Global SwedeExcellence in Innovation & Entrepreneurship · presented by Swedish Trade Minister Ewa Björling · 2012
02
SKAPA Future Innovator — 2×Sweden’s national innovation prize in memory of Alfred Nobel · Juvopal + Gepant · 2013
03
Kairos Society K50Perpello selected among the world’s 50 most innovative startups
04
Venture Cup Business Idea Winner — 3×Southern Sweden entrepreneurship competition
05
Griffith Business Innovation ChallengeBusiness Group Prize · AOQ Prize · People’s Choice Award · 2010
06
Griffith Awards for Academic ExcellenceThree consecutive years · 2008–2010
07
Commonwealth Achievement ScholarshipAwarded by Australian Prime Minister Julia Gillard
08
Commonwealth Equity Merit ScholarshipAcademic merit and opportunity
09
President, Griffith Business Innovations GroupElected student leadership · 2009

03 UNITI / SWEDEN

I flew a littleclose to the sun

Tesla and Apple were the best companies on Earth, so I set out to build the “iPhone car” from a Lund University basement. Seven years as CEO of a multinational public company (not traded)—with hundreds of team members and thousands of investors—became the greatest education of my life. We didn’t make it through COVID.

€105m peak valuation · $97m pre-order value · Multinational public company (not traded)

Read the Uniti story

04 SWEDEN → GUATEMALA

My life isan adventure

During COVID, I bought a boat and sailed away from Sweden with almost no experience. I learned underway—through the North Sea, the English Channel and the Bay of Biscay, down Europe’s orca gauntlet, across the Atlantic, then around the Caribbean for two years before reaching Guatemala. I lived on my boat in Guatemala, then Mexico, Panama and Colombia. Now I’m in Thailand, surrounded by computers.

05 SOFTWARE / AI / NOW

My latestadventure

For twenty years, I built technology the hard way—raising capital, assembling teams and fighting through every constraint. Over the last five, I’ve watched those limits fall away. After two decades deep in this industry, AI has opened a frontier that feels almost limitless. What once took years, millions and hundreds of people can now begin with one person and an idea. We can build almost anything. What a time to be alive.

Join me

RexMachina.ai

Work with me / Powered by Rex Machina

Build your next move
with me.

You bring the problem, the market insight or the business with room to move. I bring product judgement, engineering and the machinery of Rex Machina.

Together, we’ll build the product, automation or AI system that moves the business forward.

Build the product.

Websites, apps and platforms that turn an opportunity into something customers can actually use.

Automate the work.

Sales, delivery and administration connected into one system—with human judgement where it matters.

Put AI to work.

Your knowledge, rules, data and tools shaped into useful agents and workflows around the business.

Work with me

From first conversation
to a working system.

You bring the business context. I lead the product and engineering, using Rex Machina’s tools and reusable systems to carry the idea all the way into the real world.

Define the outcome
We get clear on the opportunity, the people it serves and the result worth building towards.
Make it visible
I turn the idea into a prototype you can use, question and improve before the full build begins.
Build the real thing
I engineer the product, connect the right systems and test it against the work it needs to do.
Put it to work
We launch it into the business, measure what changes and keep improving what saves time, earns revenue or removes friction.

Let’s build
something.

Tell me what you want to build.

What would you like to do?

Choose your starting point. We’ll take it from here.

The Fray

My free AI community / Opening soon

Build your own.
I’ll show you how.

I share the products and automations I’m building, including the prompts, decisions and mistakes. Come learn the tools, adapt the playbooks and build something of your own.

Follow real builds
Use the playbooks
Build with others

Claim your free inviteFree to join. No card needed.

It’s timeto build.

I’m fromthe bush 🇦🇺

Build your next movewith me.

Build the product.

Automate the work.

Put AI to work.

Define the outcome

Make it visible

Build the real thing

Put it to work

Let’s buildsomething.

What would you like to do?

Build your own.I’ll show you how.

It’s time
to build.

Build your next move
with me.

Let’s build
something.

Build your own.
I’ll show you how.